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About Me and My Work

Hi, I'm Lyndsay!​

I've been creating content and building SEO strategies for Food & Beverage and E-Commerce brands for over a decade. From developing recipes for food brands to increasing the CVR on e-commerce products, I bring industry-built experience and knowlege to every project. 

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When I'm not nose-deep in Google Analytics, you can find me tending my garden or trying out new sourdough bread recipes.

What makes me a great asset to your content strategy?

I understand the thin line between writing to appease Google's algorithm and producing engaging content for readers. My writing is 100% unique (No AI here) and focuses on clear audience intent. 

Food Writing

50 Things to Grill Before You Die Pt. 3

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The Oyster Roast is a Lowcountry Tradition That Cannot Be Missed

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11 Asheville Lunch Spots for Midday Eats

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6 Ways to Use Up a Can of Pumpkin Purée

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Recipe Development

Copycat Crumbl Sugar Cookie

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Instant Pot Brisket Sandwich

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Grilled Lemon Cabbage Steaks

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Strawberry Fluff

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E-Commerce

Best Frozen Meatballs For Weeknight Spaghetti

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Unique and Memorable Gift Ideas for Your Daughter's 21st Birthday

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Unique Graduation Gifts To Wish Them Congrats

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The Best Dental Dog Treats For Stinky Breath

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Client Results

01

This non-profit client hired me to optimize their entire website during their site redesign to help build their online brand and organic traffic. One month after the changes were implemented the website reported 16% increase in keywords, 7% increase in traffic, and 100% increase in SERP features. 

SEO-Optimized Website
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02

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03

Optimized Blog Post

This food publication client asked me to write an food focused article for their Thanksgiving coverage. Using an SEO strategy and expert insight, I created a post that currently ranks #1 for the targeted keyword as well as brings in ~480 organic sessions monthly.   

Backlink Success

This e-commerce client asked me to help them with their backlink strategy and build website authority. After 6 months, I've helped build their backlinks to include ~30k referring domains and helped increase their website authority by 2 points. 

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